Construction of Flags:

In this section you will find information about:

• the difference between a banner and a flag,
• sizes
• construction (how the image is seen)

Banner or Flag:
A banner has the “heading” across the “top” of the banner.

A flag has the “heading” along the side of the flag.

Sizes: The flag or banner can be made in any size.
The industry “rule of thumb” for flags being flown on a flagpole: the length of the flag (longest dimension) should be between 25% and 33% of the height of the pole.  (This assumes that only one flag is being flown on the pole and that the pole is strong enough to accommodate the flag.  We can provide additional guidance in other situations.)  Common sizes include:

• 2ft x 3ft
• 3ft x 5ft
• 4ft x 6ft
• 5ft x 8ft

Construction (how the image is seen): Deciding on the construction of a flag can be confusing.  Please read this carefully – ask us if you have any questions!  We are here to help.

• Single Reverse (reads correct on front but is reversed on back):  This is the most common type of construction.  The American Flag is made this way – look at the American Flag and the star field is on the left; turn the flag around and the star field is on the right!

• Single Sided (reads only on the front side, the back is blank):  This is an uncommon way to construct a flag, but appropriate for banners that will be hung on walls.

• Double sided with liner (reads correct on both sides and has a liner that blocks out any “flash through”):  This method of construction should be considered carefully.  There are two “cons” that may out-weigh the one possible “pro” to this construction.  “Cons”:  (1) expensive because two flags need to be made and sewn together, and (2) heavy (won’t fly as easily as other flags) because it is essentially three flags (two flags sewn together with a liner in between).  The one possible “pro” is that it can be read correctly on both sides – but – have you ever tried to read a flag when it is flying in the wind or when there is no wind.

• Double Inserted Seal (the design is printed twice, cut out, and then sewn onto a nylon field.): This allows for a lighter flag that can be read correctly from both sides.  The benefit of this construction is dependent on the design.

A good flag...
The first thing to consider when having a flag made is the media on which your design will be printed. A flag unlike a sign is constantly moving making it impractical if it contains many words or has an extremely complex design, making it difficult to comprehend. With this in mind it is ideal to keep a custom flag as simple as possible.

Of course Pioneer is a big name in the corporate world but the logo alone is enough to get their message across. The word Pioneer could even be added to this flag and it would still be a good flag.

A bad flag...